" Je ne perds jamais, soit je gagne, soit j'apprends ! "
ALL x PSG
2019 - Publicis Groupe
Accor Live Limitless is the new loyalty program of the French hotel group Accor. To register Accor's new lifestyle loyalty platform, which focuses on enhanced hospitality, they become the main partner and official sponsor of the Paris Saint-Germain jersey. In order to create a community synergy between the two brands, I worked on a multi-channel content strategy to offer sports enthusiasts around the world innovative moments to stimulate engagement through the ALL x PSG experience. The growing popularity of Paris Saint-Germain, its unique lifestyle and world-renowned expertise are fully combined with the Accor group's new loyalty program, which aims to offer a unique experience in the lives of current and future ALL members. Due to a set of content (social networks, CRM, mobile application) that only needs to be brought to life to strengthen the strategic partnership between the Accor group and Paris Saint-Germain.
Prizes : Stratégies Sport - (Print Argent)
2018 - 101 MediaLab
For the launch of HYPEBEAST France, I worked specially on francophone market. Creation of the various social media platforms, editorial coordination of themes, operational coordination of editorial photoshoot, follow-up of incoming requests with external service providers (press offices, brands, music labels and influencers).
2018 - Auditoire
For the launch of the P20 Twilight, Huawei wanted to highlight the new features of its latest smartphone. In order to increase the visibility of the latter, a digital device has been created with the social media agency Buzzmann to organize a week-end in Ibiza with a panel of worldwide influencers. To do this, I made the casting, selection, brief and contract of the influencers of this activation. With the #HuaweiShot hashtag, the influencers publications made it possible to discover the content taken with the Huawei P20 Twilight smartphone.
For the launch of the business magazine Forbes on the French market, I initiated the entire digital media strategy. With a strong network of contributors around the world and on a variety of topics, I have created a global and harmonious ecosystem to relay articles in a relevant way with a target of choice on social networks.
2018 - Le Figaro
For the launch of "MAD" the 100% social video magazine for 18 - 35 generation, I worked on the social media strategy from the start. I have through the entire editorial calendar and created the editorial choices of the subjects. I led the emerging MAD community on social media such as Facebook, YouTube, Instagram mainly or Spotify and Snapchat. I have developed the following programs: On se connaît ?, Belle Personne, Basique, Chef d'oeuvre, Diggers, C'est chaud ! The schedule of the media's various programmes is structured around various interests such as fashion, beauty, food and entertainment.
In order to highlight the products of its exhibitors, and in particular the creation and know-how intended for the shoe market, the Première Vision Accessoires Exhibition has chosen to bring together a shoe designer with transgressive creativity, Eugène Riconneaus, and an iconic brand, Dr. Martens, for an exclusive exhibition. In this context, with HYPEBEAST I made a report in the creator's workshop, followed by a complete exclusive interview to discover on the French version of the media.
2017 - Accor Hotels
I worked on the launch of the ibis brand on Snapchat for the Sleepathon operation in partnership with the BETC Digital agency. A challenge where the brand invites Internet users to take a picture of themselves lying down in unusual places. A competition was organised in 5 European cities to offer 12 nights of ibis hotels to the most original winners.
BEL - Mini Babybel
2015 - VMLY&R Paris
I worked on the advertising campaign The Supercheese of Mini Babybel brand (BEL). In order to understand the expectations of the product target, 9-12 years old, a qualitative study was conducted with a panel of several adolescents. I designed the study (participation in the brief, proposal of a methodology, participation in the drafting of the study project, participation in the launch meeting with the client) to create the new Mini Babybel brand platform. The integrated #SuperFromage #SuperCheese campaign was deployed throughout Europe and rolled out on television and on the web via a mini-series on YouTube and a more massive deployment on other social networks.
Prizes : Effie France Gold ---- Euro Effie Bronze ---- Grand Prix ROI Top Com